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Advanced Courses in Life Sciences

1st Edition

Communicating Science Effectively

May 18th-22nd, 2020, Barcelona (Spain)

Drawing and Communication

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Communicating Science EffectivelyCourse Overview

This course is for scientists who want to communicate effectively at several levels (traditional media, social media, activities), in different formats (text, photos, video, graphics) to a heterogeneous audience (general public, peers, potential donors, children, international organisations, public institutions, etc.).

The main goal of the course is to provide them with the necessary skills to define their objectives, to identify already existing networks and instruments in order to create links with them and to produce effective messages.

LOCATION

Can Carol

C/ Font de la Reina, 5
08786 Capellades, Barcelona (Spain)

How to get there

DATE

May 18th-22nd, 2020

LANGUAGE

English

COURSE LENGTH & ECTS

30 hours on-site.

This course is equivalent to 2 ECTS (European Credit Transfer System) at the Life Science Zurich Graduate School.

The recognition of ECTS by other institutions depends on each university or school.

PLACES

Places are limited to 16 participants and will be occupied by strict registration order.

Participants who have completed the course will receive a certificate at the end of it.

Instructor

Laura Berdejo instructor for Transmitting Science

Laura Berdejo
Agence France Presse (AFP)
Montevideo, Uruguay

Coordinators

Soledad De Esteban-Trivigno instructor at Transmitting Science

Dr. Soledad De Esteban-Trivigno
Transmitting Science
Spain

Ana Rosa Gómez-Cano coordinator at Transmitting Science

Dr. Ana Rosa Gómez-Cano
Transmitting Science
Spain

Requirements

All participants must bring their own personal laptop (Windows, Macintosh, Linux).

Program

Monday, May 18th, 2020. What do you want?

Prior to your communication plan/action, you need to define your communication goals.

What do you want? To purely inform, to raise awareness, to educate, to become known, to be present, to clarify, to advocate, to reach donors, to influence, to cooperate… you need to define your main objective(s) before start communicating.

Who are you talking to? What do you want to avoid? What can you do? What is your budget? How much time do you have? Why should people care about your research? This should be defined as well.

Tuesday, May 19th, 2020. The state of journalism today.

Incorporating the mass media in your communication plan. You should know what is happening in the journalism today: what are becoming the traditional mass media, which new platforms are emerging, how is getting transformed the communication flow and how are the messages adapting to the new surroundings. Fake news, fact checking, data journalism, “visual first”, interaction with the audience or artificial intelligence are fields where scientists can be both interested and interesting.

Wednesday, May 20th, 2020. The message.

Producing your own message. It is time to choose your format (text, photo, video, illustration) and your attribute (press release, tweet, blog post, interview, analysis, story) in order to highlight your finds and identity with honesty, complicity and clarity. Stories and interviews work exceptionally well in Sciences, you will see why.

Thursday, May 21st, 2020. Communication beyond mass media.

Apart from preparing and disseminating your message through the media, there are other ways to reach people (courses, public lectures, festivals, fairs, exhibitions, international forums), as well as formats increasingly successful in communicating science like comics, short films or popular science books. You may also want to develop your own communication strategy as a component of your scientific project appealing to non-traditional funding sources like university programs, accelerators, crow funding or grants. Projects merging Science & Communication are prone to be funded by these new mechanisms.

On Thursday afternoon students will work in their communication plans (individually or in groups, as wished).

Friday, May 22nd, 2020. Atelier.

Each team or student will present its work to the group for discussion and questions.

Roundtable: brainstorming and key conclusions.                 

Fees

  • Course Fee
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  • Early bird (until February 28th, 2020):
  • 487 *

    (389.60 for Ambassador Institutions)

  • Regular (after February 28th, 2020):
  • 610 *

    (488 for Ambassador Institutions)

  • This includes course material, coffee breaks and lunches (VAT included).
    * Participants from companies/industry will have an extra charge of 100 €.
  • Course Fee + Accommodation Package
  • {{content-1}}
  • Early bird (until February 28th, 2020):
  • 487 * + 350 = 837

    (739.60 for Ambassador Institutions)

  • Regular (after February 28th, 2020):
  • 610 * + 350 = 960

    (838 for Ambassador Institutions)

  • This includes course material, coffee breaks, transportation from and to Barcelona city, accommodation from Sunday to Friday, breakfasts, lunches and dinners (VAT included).
    * Participants from companies/industry will have an extra charge of 100 €.

You can check the list of Ambassador Institutions HERE. If you want your institution to become a Transmitting Science Ambassador please contact us at communication@transmittingscience.org.

Discounts (see Funding below) are not cumulative and apply only on the fee.

We offer the possibility of paying in two instalments (contact the course coordinators).

Accommodation

Accommodation Package

If you take the Accommodation Package you will be hosted in the Rural House Can Carol, in single-sex shared dormitories (2 – 4 people) with bathroom en-suite.

If the number of participants exceeds the available rooms at Can Carol, some of them could be accommodated in the Hotel Tall del Conill. The hotel is at 10 minutes walking, although transport will be provided in the morning and after dinner. Lunches and dinners will be with the whole group.

A supplemental charge will be added if you prefer to stay in a single room.

Accommodation is included from Sunday (check-in) to Friday (check-out). Breakfast, lunch and dinner are also provided during the week, starting from the dinner of Sunday to lunch of Friday (included).

Other accommodation options

If you do not want the Accommodation Package, accommodation is available in places other than Can Carol: Where to stay near the Venue.

Rural House Can Carol

Rural House Can Carol (Capellades, Barcelona, Spain)

Rural House Can Carol

Rural House Can Carol (Capellades, Barcelona, Spain)

Rural House Can Carol

Rural House Can Carol (Capellades, Barcelona, Spain)

Schedule

Course Schedule
  • Monday to Friday:
    • 9:30 to 13:30 Lessons.
    • 13:30 to 14:30 Lunch (included).
    • 14:30 to 17:00 Lessons.
Accommodation Package Schedule
  • Sunday:
    • 19:00 Meeting point in Plaza Catalunya (Barcelona) to take the bus to Els Hostalets de Pierola. If you are planning to arrive later, you can find more information on How to get there.
    • 20:00 Registration in the Hotel.
    • 20:30 Dinner.
  • Monday to Thursday:
    • 8:00 to 9:00 Breakfast.
    • 20:00 Dinner.
  • Friday:
    • 8:00 to 9:00 Breakfast.
    • 14:30 Meeting point in the Hotel to take the bus to Barcelona city.
    • 16:00 Arrival to Plaza Catalunya (Barcelona).

    The schedule is approximate; it is possible that the content of one day may run into the next and a working day may be longer than advertised.

Funding

Discounts

Former participants will have a 5 % discount on the Course Fee.

Furthermore, a 20 % discount on the Course Fee is offered for members of some organizations (Organizations with discount). If you want to apply to this discount please indicate it in the Registration form (proof will be asked later).

Unemployed scientists living in Spain, as well as PhD students based in Spain without any grant or scholarship to develop their PhD, could benefit from a 40 % discount on the Course Fee. If you want to ask for this discount, please contact the course coordinator. That would apply for a maximum of 2 places and they will be covered by strict inscription order.

Discounts are not cumulative and apply only on the fee, not to Accommodation Package or other options.

Organizers

Transmitting Science Logo

Collaborators

Logo Ajuntament Capellades
European Association of Vertebrate Palaeontologists (EAVP) Logo
Sociedade Brasileira de Paleontologia (SBP) Logo
Colegio Oficial de Biólogos de Castilla y León Logo
Colegio Oficial de Biólogos de Euskadi Logo
Colexio Oficial de Biólogos de Galicia Logo
Col·legi Oficial de Biòlegs de la Comunitat Valenciana Logo

Registration